Original contemporary/vintage art posters (1950s-1990s) - the antique/vintage posters of tomorrow...the art investment for the future; from the world-famous Polish School of Posters, recognized as the best in contemporary poster art comparable to France's La Belle Epoque of the 1890s.
CYRK in the news
The Writing on the Wall
By Isia Jasiewicz Published Jul 24, 2009 From the magazine issue dated Aug 3, 2009
The year 1983 was a dark one in Warsaw. The
Communist-controlled government had cracked down on Lech Walesa's 1981
Solidarity movement, and many of its leaders and followers were in prison
or in exile. But a subversive splash of color brought life to Warsaw's
streets that year -- a poster announcing a new theater production of
"Historia," or "History," by Poland's sardonic 20th-century master, Witold
Gombrowicz, first uncovered after the author's death in 1969.
Featuring a preposterous foot with two finger-like toes
held up in a "V," the poster was a complex show of defiance. With its
cartoonish surrealism, it seemed to be a call for peace as well as for
victory and announced that freedom, like the play itself would rise from
the dead.
'Historia,' 1983, by Henryk
Tomaszewski
Designed by a master of Polish graphic art, Henryk
Tomaszewski, the "Historia" poster is one of thousands of remarkable
posters produced during the country's decades of Communist rule. Made to
commemorate or advertise cultural events, they appeared at a time when
there was otherwise little or no advertising, and censorship was in
force.
The posters -- which managed to slip under the censors'
radar, as they were more concerned with explicit signs of protest --
relieved the gloom of postwar Polish streets, which remained scarred for
decades. "The artists used words like 'flowers' to describe their
posters," says Andrea Marks, associate professor in the art department at
Oregon State University and founder of "Freedom on the Fence," an online
documentary on the history of Polish posters (oregonstate.edu/freedomonthefence).
The talent of the artists involved and the nurturing personality of
Tomaszewski came together to make this movement remarkable, she says.
Known as the "Polish School" of poster art, the movement
began after the death of Soviet premier Joseph Stalin in 1953 allowed for
a thaw throughout the Soviet bloc. Characterized by highly unusual, often
grotesque, imagery, the school flourished until the fall of Communism in
1989. Many experts agree that the artistic high point was reached in the
1960s, when the movement's name came into use, and graphic artists from
around Europe made pilgrimages to Poland to study with Tomaszewski, then a
professor of design at Warsaw's Academy of Fine Arts.
In recent years, the Polish poster school has established
itself as a small, but growing niche market for collectors, who may have
discovered the movement while traveling in Eastern Europe, or by browsing
and buying on the Internet. "The past year has been the best I have ever
had in terms of Polish theater posters," says Martin Rosenberg, a Santa
Fe, New Mexico, poster dealer and curator (http://www.mrposter.com/).
The Polish poster was an "explosion in design" that
produced the most inventive graphic style to emerge from
Communist-controlled Eastern Europe, says Jim Aulich, author of "Political
Posters in Central and Eastern Europe, 1945-95."
Theater posters hold pride of place in the movement because
of the role that theater itself played in Communist-era Polish society,
says theater historian Tomasz Kubikowski. Theater was a forum where
actors, directors and audiences could "express opinions, and, more
importantly, emotions that couldn't find any other way of coming out," he
says.
'Wozzeck,' 1964, by Jan
Lenica
In contrast to the official style of socialist realism in
painting and sculpture and the graphic style of official government
posters, the posters created by artists in the Polish School of Poster
movement functioned as sly commentaries on Poland's political situation
and provided opportunities for individual expression, says Maria Kurpik,
director of the Wilanow Poster Museum in Warsaw (http://www.postermuseum.pl/).
For collectors now, Polish film posters are a bigger draw
(in March, Waldemar Swierzy's 1973 poster for the movie "Midnight Cowboy"
sold for £960 ($1,810), double its estimated value in 1996, says Sarah
Hodgson, head of the department for popular entertainment at Christie's in
London). Nevertheless, Polish theater posters hold a special place for
collectors, says Donald Mayer, whose New York gallery and Web site,
Contemporary Posters, specializes in Polish poster art (http://www.contemporaryposters.com/).
Mr. Mayer and his wife, Ylain, started out collecting abstract
expressionist art from the 1950s and 1960s, which led to an interest in
Polish poster art frm the same period. Like their customers, the Mayers
were drawn to the dramatic stories behind many of the theater posters.
"It's the history as well as the art that fascinates us," Mrs. Mayer
says.
For instance, "Dziady," or "Forefathers," a 19th-century
play by Adam Mickiewicz, is a humanistic plea for freedom that was banned
during Poland's Stalinist years. In late 1967, a revival at Warsaw's Teatr
Norodowy came under the eye of the censor for drawing too close a
connection between the czarist tyrants of the play and Poland's Communist
government.
In March 1968, after the production was banned, students
marched in protest from the theater to a Mickiewicz memorial, triggering a
wave of national unrest. The poster, designed by Roman Cieslewicz, an
émigré working at that time in France, was hardly seen on the streets, but
it proved prescient. Featuring a stone man about to crumble into pieces,
with a hole where his heart should be, the poster brilliantly dramatizes
the predicament of a society on the brink of collapse. At Contemporary
Posters, the poster is priced at $375.
'Dziady,' 1967, by Roman
Cieslewicz
In a famous poster designed in 1962 by Franciszek
Starowieyski for Friedrich Dürrenmatt's play, "Frank V," a skull is
grafted onto a baroque palace, and the cavity where the nose would have
been is an open window. (It is priced at €400 ($512) at the Polish Poster
Gallery, www.poster.com.pl,
in Warsaw's Old Town.)
Uwe Loesch, a Düsseldorf poster artist, whose work -- like
Tomaszewski's -- is in the design collection at New York's Museum of
Modern Art, says such strange and even morbid figures are one of the
features that distinguish the Polish theater posters. "There are historic
reasons for the monsters," says Mr. Loesch, who sees cathartic power in
the images. "Poland was completely destroyed after the war. Most of the
concentration camps were in Poland. Then came the dictatorship of the
Poland's archenemy, Russia. The Poles were traumatized."
After Communism's fall, the streets of Polish cities filled
with Western advertising, and with Western tourists. Piotr Syrycki, an
employee at the Polish Poster Gallery, credits Western tourists with
helping to rediscover the Polish poster school. Increased travel by Poles
also has played a role. Ms. Marks learned about the movement from books
brought by a student who came to Oregon from Warsaw as part of an exchange
program in 1997. "As soon as I saw these books, I was floored," she
says.
Originally produced in print runs of around 3,000, Polish
theater posters from the Communist era were printed on low-quality paper.
The Mayers put the fragile pieces on a linen backing. Their advice to
collectors is to rely on reputable dealers to distinguish between
originals and reprints. It also is important to look closely at the
texture of the paper, the color of the images and the publisher logos.
Jan Lenica's famous poster for the opera "Wozzeck" is at
the high end of prices for the theater-poster genre. Inspired by Alban
Berg's modernist opera, the poster recalls the expressionist styles of the
1920s, when Berg's opera premiered, while the colors anticipate the
psychedelic hues of the 1970s. The poster won a gold medal for "posters
promoting culture and art" at Warsaw's first International Poster Biennial
in 1966, at the height of the Polish poster school. The original 1964
version now costs €1,200 at the Polish Poster Gallery and $850 at
Contemporary Posters in New York. However, a "Historia" poster, when in
stock could be bought for a modest €120-€150, the Polish Poster Gallery
estimates.
The 20th Poster Biennial, held at the Wilanow Poster
Museum, is on now through Sept. 17. This year's most acclaimed theater
poster, awarded a prize at the Biennial by the Polish Stage Artists'
Union, is by Lech Majewski, a professor of graphic arts at the Warsaw
Academy of Fine Arts. His poster for "Balladyna," a mid-19th century
Romantic drama by Juliusz Slowacki, features a stencil-like image of a
woman and a black outline of a knife. It recalls the menacing, figurative
tradition of the Polish school, but uses new typefaces and color
schemes.
"It is important for the graphic designer to look back as
well as look into the future," Mr. Majewski says.
Funds Target Art as New Asset Class --- Fernwood Art Investments, ABN Amro Aim to Create Portfolios of Masterpieces
By Jeff D. Opdyke November 10, 2004
Sotheby's and Christie's are in the middle of their major fall auctions, with the focus on contemporary art this week. In the wake of the record-setting $104 million price tag on Picasso's "Boy With a Pipe" in May, collectors certainly will be watching closely.
And so will investors.
Art is increasingly seen these days as not just a pretty picture but also as a potentially attractive investment. A variety of major banks and other outfits are looking to art not just for its aesthetic value, but also as an alternative asset class -- much like stocks, bonds and real estate. The reason: Art can juice a portfolio's returns and lower the risk.
'Wozzeck,' 1964, by Jan
Lenica
For years, private banks, such as those run by J.P. Morgan Chase & Co., Citigroup Inc. and Bank of America Corp., have offered wealthy clients interested in art a variety of services that helped to build their collections, ranging from market research to lending against the value of a portfolio of art so that clients could buy even more art. They typically didn't -- and most still don't -- approach art as an asset class to diversify a portfolio of investments.
Now, a growing number of art-investment funds aim to offer investors an opportunity to acquire a stake in a portfolio of artwork, much like a portfolio of stocks. Fernwood Art Investments plans to launch funds early next year that will buy, own and manage a broad portfolio of art for wealthy investors. Similar funds in the U.S., Europe and elsewhere, such as the United Kingdom's Fine Art Fund, are now raising hundreds of millions of dollars for the purpose of investing in everything from American masterpieces to porcelain and Chinese antiquities.
Also on the horizon is a so-called fund of funds created by ABN Amro Holding NV that will spread investors' dollars across several of the new art-investment funds. The Dutch banking giant expects to introduce the fund early next year, and is even considering launching its own art-investment fund. ABN Amro also recently launched an art-advisory group, like those offered by other private banks, for its high-net-worth clients.
The move to art is just another sign that investors are redeploying money away from stocks, bonds and cash accounts, and into various hard assets ranging from timberlands to works of art -- items that are so-called stores of value. Adding to its appeal, art has proved to be largely noncorrelated with Wall Street, meaning that prices move independently from stocks, providing a measure of balance to a portfolio.
The idea is that because the art market "is highly inefficient, there is substantial opportunity to outperform through active management of a portfolio of art," says Bruce Taub, chairman of Fernwood. "Over the long term, the financial trend is that art goes up with the economy."
Art is substantially more volatile than stocks. Losses, though not nearly as well-publicized as the gargantuan gains, happen frequently. David Hockney's 1966 work "Portrait of Nick Wilder" sold in 2002 for $2.87 million, and then again in 2003 for $500,000 less. Monet's 1906 "Water Lilies" sold for $18.7 million in 2002, down from nearly $21 million a few years earlier.
A new breed of art investors, though, is applying portfolio practices typically found on Wall Street to paintings and other works. Instead of basing a stock's future value on expected earnings growth and cash-flow models, they're trying to value art by examining factors ranging from interest-rate movements to statistical models that dissect the rates of return for a particular artist's body of work compared with his or her peers. Some are even measuring the "liquidity" of an artist by examining how many works come up for sale and how many actually sell.
These days, investors have several indexes to help them track the performance, or value, of art as an asset class. The most quoted is the Mei/Moses Fine Art Index, compiled by Jianping Mei and Michael Moses, business-school professors at New York University. That index ( www.meimosesfineartindex.org) is based on repeat sales of the same paintings, drawings, watercolors and sculpture. It currently captures about 75% of fine-art auction sales, and when the index adds postwar and contemporary art to the mix in January, it will represent between 90% and 95% of all auctioned art. The MEI/Moses index shows that art appreciated by a compounded 12.06% annually from 1953 to 2003. That's in line with the Standard & Poor's 500-stock index, which, with reinvested dividends included, posted gains for the same period of 11.65%.
Without question, numerous works have dished up returns even Wall Street envies. Picasso's "Boy With a Pipe," for instance, previously sold in 1950 for $30,000, meaning that in the intervening 54 years it posted compounded annual gains averaging more than 16%. But the painting "Fishermen," by contemporary artist John Currin, which sold earlier this year for $1.4 million, had a 101.5% annualized gain from the $85,000 sales price just four years earlier. Those figures are based on the paintings' so-called hammer price, which excludes the commission. Add back in commissions, which can be 20% or more of the price, and the shipping-and-handling costs, and the returns suffer.
But the indexes that investors use to gauge the market can be misleading. They capture only auctioned art -- and an estimated 50% of all sales happen privately, in a market where verifiable details are generally nonexistent. Thus, art pricing is incomplete. Worse, price changes in an artwork often take decades to occur -- assuming they happen at all, since many pieces are donated to museums or kept in the family. All this makes valuing art accurately nearly impossible for investors.
Art data being collected in recent years are making analyzing the returns of art more investment-like. Investors can dissect repeat sales of a particular work or of an artist's body of work and "get a good feel for how that artist has performed over the years" as an investment, says Prof. Moses of NYU. "If you can say, for instance, that over 80% of Picassos sell at market, and you can track the returns those sales have generated, you can make some general inferences about the market for Picassos."
Van Sabben Poster Auction 34
If one could go into a street plastered with posters from allover the world, one would soon notice that the posters from Poland are exeptional and stand out from the rest.
Before Polish poster design matured and formed its national character, it evolved and throughout its development, bUilt upon the heritage of almost all the new directions of the early XX-th century art.
The beginnings of Polish poster art date back to the 20's of the last century when artists drew inspiration from traditional Japanese woodcut and Art Nouveau. Early posters designed by contemporary artists resemble paintings reproduced on paper and only aspire to an independent discipline which uses concise and graphic images. However, in the 30's, thanks to designers mainly coming from Warsaw's architectural office, likeTadeusz Gronowski, Jerzy Hrymewiecki and Stefan OSiecki, posters gained new, short and concise form. Following the Art Deco style, light and ingenious posters with their own architectural typography gain worldwide recognition. The development of the Polish poster, mainly In advertising, was brutally stopped by the outbreak of WW II.
After the year 1945, in a new situation with Poland under Russian influence, poster art was seen as an ideal tool to transmit new political contents, A poster, in a simple or almost photographic way, was meant to show the direction Imposed by red decidents. In the mass of literal and flat propaganda posters, exeptlonal pieces appear. Artists like Tadeusz Trepkowski and Henryk Tomaszewski fight for the independence of poster art. Their designs tell the story using metaphor, Often the content can be read in many ways, sometimes different from what the communist authorities would like to see. Camouflaged symbolics express distaste for the Soviet regime. The year 1956 brings political system liberalisation and in the poster discipline it IS allowed to move away from the only acceptable art direction, socrealism.
Huge state enterprises and theaters become the new patrons of Poster Art. Paradoxically, the restrictions imposed by the authorities allow the poster to flourish. Many artists of this period try to explore new solutions and directions. Posters quickly become a bastion of the New Art, Young and mgenious designers like Roman Cieslewicz, Wiklor Gorka, Jan Lenica, Waldemar Swierzy, Jozef Mroszzak and Wojciech Fangor, to name a few, join the group of older, already established artists. They treat thiS media as a work of art. Posters, which are unusually painting-like, are strongly linked to the Polish tradition, rich in means of expression, wit and intelligence.
A golden period from about 1955 till 1965 brings the most admired works. Foreign critics will soon call this phenomenon 'The Polish Poster School'.
In this auction a few posters from this period will be auctioned.
Jewish Posters In Poland Posted 1/8/2003
By Richard McBee
In Poland there was a vibrant Jewish culture for close to a thousand years before it was brutally erased by the Holocaust. The years between the First World War and the Nazi invasion in 1939 were especially rich in diversity, encompassing traditional shtetl life and a vast cosmopolitan secular Jewish culture.
After the war, Poland was ruled by a Soviet dominated Communist state, the Polish People`s Republic. Paradoxically, in the 60`s, 70`s and 80`s there were periodic exhibitions, performances and plays of Jewish subjects even though there were almost no Jews left in Poland, especially after a further expulsion in 1968. Posters specially created for each occasion announced these events. In a recent exhibition of fifty Polish Jewish Art Posters at the Consulate General of the Republic of Poland in New York, they present us with an amazingly creative outburst of Jewish art done by non-Jews for an audience who, for the most part, had never even seen a Jew.
Under the repressive Communist regime, there arose an entirely new cultural phenomenon, the Polish School of Posters. Before the war, there was a bustling business in posters of all kinds: political, sports, theater, health and, of course, performances. But those posters were strictly commercial broadsides to sell or advertise. Now, under Communism, posters were seen as an essential tool of propaganda to promote social causes and cultural events. Like all manner of art, they were tightly controlled by the state and yet also widely subsidized. The Warsaw Academy of Fine Art taught and promoted poster design, elevating simple design into a fine art form cumulating in the 1960`s and 1970`s. The Polish School of Posters came to rival the great age of poster art achieved in France of the 1890`s in fine quality and graphic invention.
Poster Art was encouraged in art collages and in national poster competitions throughout Poland. As a well-recognized profession, it attracted graphic artists, illustrators, sculptors, painters and photographers. A major group of "Cyrk" or Circus Art Posters emerged that cleverly embedded dissident messages in increasingly surreal and inventive images. All of the artists discussed here (with the exception of Gorowski) were part of this highly creative group. Their Cyrk posters are always wonderfully inventive, but it seems to me that the Jewish works reveal a special probing insight and questioning singular to this group. Perhaps the most surprising element of these posters is that under the repressive patronage of a Communism State, Polish artists managed to create a complex body of poster art about Jews, Jewish culture and its place in Poland. After 1989, and the introduction of a free market economy, poster art became increasingly commercial and the golden age of the Polish School of Posters slowly came to an end.
The creation of Jewish art without Jews in Poland 20 to 30 years after the Holocaust is perplexing, to say the least. What was occurring here?
I have no easy answer except that these posters exist, created as works of art to advertise cultural events, at least as puzzling as the works themselves. The intent of the non-Jewish artists, subsidized by the Communist State, is unknown and perhaps unknowable. The intention of the creator is always a problematic element in the meaning of any work of art and these are no different. In the final analysis, we must let these intriguing works speak for themselves.
Sholom Ansky`s play "The Dybbuk" summons images of the Jewish supernatural; anguished souls unable to find rest because of unresolved conflict. The original story tells of a pair of children betrothed at birth by their parents. Once they grow up, they meet and fall in love, but their marriage is thwarted by her greedy father who meanwhile pledged the girl to a wealthy suitor. The boy desperately tries to win her, but dies in the attempt. His soul, unable to find rest, becomes a dybbuk and possesses the girl`s body and can only be
removed by an exorcism.
A poster made in 1975 by Marian Stachurski depicts the besieged couple rendered as a kind of woodcut image surrounded by stark cemetery and headstone shapes. The graphic contrast between the warm human image of defiant love and the cold finitude of the grave underlines one of the central motifs in the play. The couple, Leah and Khonnen, stand united in love against the cruel realities of life and even death.
The history of the Jews in Poland from 965 to 1990 is the subject of "Diaspora," a poster promoting a documentary film by director Leopold R. Norwak. The haunting simplicity of legions of footprints stretching out before us into a shadowy darkness summons the vast generations of Jews who made Poland their home and the tragic end of that legacy. In the middle of this image of Jewish travail is a cutout figure of a traditional Jew casting a long shadow that somehow evokes the still visible effect the Jews have upon Poland, the country of their Diaspora.
"Requiem" is the title to the poster by Leszek Holdanowicz. It announces a documentary film that is a Requiem for the Five Hundred Thousand. The exact subject of the film is unclear and yet the image and text reverberate with historical emotion. The word requiem is Latin for "rest" and is the first word in the Roman Catholic Mass for the Dead. Here it is combined with the quintessential Jewish symbol, the menorah, and perhaps addresses the sorrow and regret felt by the Poles as they began to face what had happened and what they had done.
Above a starkly simple seven-branched menorah seven hands raise up flame-like gestures in a haunting supplication. The only way any people can revisit its past is through it own cultural forms, and in Poland the language of sin, guilt, and forgiveness is deeply embedded in the Church. The introduction to the Requiem Mass intones; "Grant them eternal rest, O Lord, and may perpetual light shine on them. A hymn becometh Thee, O G-d, in Zion: and a vow shall be paid to Thee in Jerusalem. Hear my prayer." As strange and unnerving as it seems, a requiem for the murdered Jews might not be out of place.
The complexity of Polish-Jewish history and the current inexplicable fascination with it, is one motif that runs through many of these posters. Mieczyslaw Gorowski"s "Star of David" expresses a multitude of mixed emotions and conflicts as a Magen David pushes through a fabric, perhaps of Polish society, and reveals an eye peering out. The eye is the window of the soul, here of the Jewish people, and seems to be struggling to see and be seen but for the oppressive hand attempting to close down the flaps of the star.
Here the artist has encapsulated the struggle of the Polish people with their Jewish past. The poster promotes Jewish culture as it simultaneously expresses the contradictions and struggles that the very notion of Jewish culture evokes in Poland.
The past is not so easily forgotten nor forgiven in these graphic works that present a brilliant collection of unsettling and penetrating images reaching us from a unique moment in Polish history. It is the struggle with that history and the evolving Jewish culture in Poland today that these art posters, utilizing the simplest of texts and elemental symbols, so successfully engage and challenge our preconceptions about Poland and the Jews.
The Polish School of Posters; Polish Jewish Art Posters Contemporary Posters; 115 Central Park West, NY, NY 10023; (212) 724-7722; Many examples on website; www.contemporaryposters.com;
Richard McBee is a painter of Torah subject matter and writer on Jewish Art. Please feel free to email him with comments at rmcbee@nyc.rr.com.
Dybuk (1975), original Polish Art poster by Marian Stachurski.
Diaspora (1990), original Polish Art poster by Mieczyslaw Gorowski.
Requiem (1963), original Polish Art poster by Leszek Holdanowicz.
Dybuk (1990), original Polish Art poster by Andrezej Pagowski.
Star of David (1989), original Polish Art poster by Mieczyslaw Gorowski.
Donald S. Mayer, Contemporary Posters, awarded the 'Amicus Poloniae' ("Friend of Poland") from the Republic of Poland at the November 14th celebration of Poland's 81st Independence Day, November 11, 1999, at the Consulate General of the Republic of Poland in NY.
Presenting the award for Ambassador Jerzy Kozminski of the Embassy of the Republic of Poland, Washington, DC, was Consul Miroslaw Sawicki while Consul General Dariusz Jadowski, NY, (rear with beard) looks on.
The award was presented 'for the outstanding achievement in promoting Polish culture.' Contemporary Posters has twice presented CYRK... Polish art circus poster exhibits at the Polish Consulate, NYC, as well as CYRK exhibits throughout the country promoting Polish posters.
Another exciting CYRK exhibit will be held June 14-25 at the Polish Consulate. Details to follow.
When Ugly Politics Turn Out Beautiful Works of Art
by Garry Boulard ABN Contributing Editor
Editor's note: An attempt was made to secure the Serbian poster images mentioned in this article through a Serbian Web site. At press time, however, the site was inaccessible due to the conflict.
With clear, grey lines looping evermore tightly towards dead center, the Serbians have stumbled upon a classic protest poster image that is both deprecating and defiant.
"Go ahead and bomb us!" the image seems to cry out, thumbing a distinctly Serbian nose at all the world, but in particular the United States, which led the 70-plus-day, NATO-coordinated bombing of Yugoslavia.
"That target image is a brilliant example of effective poster use," exclaimed George Theofiles, owner and operator of Miscellaneous Man, a mail order catalog service in New Freedom, Pa., specializing in patriotic and political posters.
"Posters are nothing more than an image that you have created to portray a story or viewpoint very quickly," Theofiles continued. And few images hit home as quickly for both the Serbs and the Americans as that target.
Despite the military conflicts in the region, which ended in June, Serbia boasts a bullish graphic arts community that has proven itself to be particularly adept with compelling poster images. Besides the now-infamous target posters, Serbian artists have also decked out President Clinton as Darth Vader, drawn a jet bomber with the words "Stop NATO," over it, and distributed a four-paneled poster with faintly Benetton themes, called the "United Colors of America."
"These are going to be popular items for the collectors of the future," observed O.L.Lisot, the proprietor at Antiqua Carla in Richardson, Texas, which specializes in historic images. "Hell, this kind of propaganda is already a collector's item, not only because it may be artistically interesting, but because it represents a certain place and time."
Presumably because they were too busy fleeing from Serbian soldiers during the recent conflict, the Kosovans have not yet produced any comparable posters of graphics representing their point of view, although several humanitarian relief agencies such as the Red Cross and Doctors of the World, have created graphic images of the plight of the families of Kosovo. Theofiles said images, coupled with the Serbian's creative output, are the first powerful war images since the Vietnam War era.
"Tightrope" (poster #184) by Jan Sawka, offered by Contemporary Posters, is an advertising poster for the Polish circus with a hidden political message of the day.
Vietnam mostly inspired an art of dissent, posters with clear images and simple messages: "Make Love Not War," in rosy, splashy crayon colors, or the clever black-and-white draft photo showing three attractive young women sitting expectantly on a couch beneath the legend: "Girls say yes to boys who say no."
Although the anti-war posters of the late 1960s and early 1970s were never as widely-circulated or popular as pro-war poster propaganda from both world wars, their effectiveness was not diminished.
"The scope of a poster's circulation is less important than who ultimately gets to see it," commented Therese Heyman, author of Posters American Style and a curator of the National Museum of American Art, who points to posters created by labor and Chicano rights groups in California in their struggle for better wages and working conditions. "Those posters weren't distributed all over the nation, but to the community in California they wanted to speak to. They targeted their audience, and were able to give their movement real momentum."
Similarly in Yugoslavia, Serbians have not produced an abundance of posters, but enough to bolster their spirits. "The appeal is in their immediacy," said Theofiles.
Although many galleries carry poster originals and reproductions, particularly from a certain period of history, collectors who specialize in one era or movement say their phones never stop ringing. In Tucson, Ariz., Tom French has a large collection of American political posters featuring images from presidential campaigns. No surprise, winning candidates - the official campaign posters of political figures like FDR, JFK and Ronald Reagan, fetch more than posters bearing the likeness of Michael Dukakis and Bob Dole.
Political Posters
But if an election loser is glamorous enough, that, too, affects the value. "One of the rarest posters is of Eugene Debs, the famous socialist who ran for president during World War I and did not win," revealed Victor Mongeau, who works in French's shop. "That poster is worth thousands."
Sometimes the best and most valuable political poster is not a political poster at all. At Contemporary Posters in New York, Donald S. Mayer has amassed a collection of Polish circus posters, advertising the days when the colorful circus art had less to do with acrobats and ladies in pink tights, and more to do with an oppressed people struggling under Communism.
"The artists could obviously not speak against their government, so they had to find other ways," said Mayer of what is officially called the Polish Cyrk posters, with originals ranging from $125 to $425. "They used symbols and camouflage to say what they wanted to say. They are a fine example of the art of double meaning."
Similarly, the exact political sentiment of a poster often has little to do with the opinions of its owner. Posters boasting the utopian mass visions of Joseph Stalin, Mao tse-tung and Fidel Castro find their way to the walls of wealthy American suburbanites because posters from some of the ugliest political reigns in the last century have also been the most beautiful.
"The Soviets took propaganda very seriously," noted Jim Lapides, curator of the International Poster Gallery in Boston, which has one of the largest collections of Soviet poster art. "They were the first masters of modern propaganda, and some of the images that come from that period are extremely powerful."
While the captions are clunky, the art is both surreal and hauntingly captivating - odd mixtures of 1950s science fiction movie posters and Edward Hopper. And because they are rare, Soviet posters are often expensive with pre-World War II poster range $300 to $1,500. But the work of individual Soviet poster artists such as Gustav Klutsis is worth between $10,000 to $100,000.
"It is remarkable to me that something that once existed in the thousands may today exist in one or two copies," Heyman said. "They were made to be inexpensive and produced in multiples as large as could be and then meant to be disposed of. What we do as collectors is to reverse all of that. We keep and care for them and preserve something that was never intended to be preserved."
That odd balance or preserving and embracing an image from the ages designed to disappear is perhaps most dramatically displayed in one of the great propaganda posters of all time, one that was painted just days after the 1915 sinking of the grand British liner Lusitania by a German submarine.
More than 1,000 people died in the attack on the Lusitania, drowning in the cold waters off the Irish coast. It was a searing tragedy that captured the American public's imagination. In response, artist Fred Spear drew an eerie image of a young mother clutching her child to her breast as both sunk to the murky waters below.
"Enlist" is the poster's only message.
Today, because of the power of its message, and a scarcity of copies, the "Enlist" poster is worth at least $10,000. ABN
"Faces in a crowd" (poster #246) by Boguslaw Lustyk, is also available from Contemporary Posters.